Private Label Supplement MOQ and Price Benchmark (2026)
Minimum order quantities, sampling and production times, and reference prices for private label gummies, capsules, powders, tablets, softgels and stick packs, published by NuCoreBio.
Minimum Order Quantity by Product Format
| Product format | Minimum order | Notes |
|---|---|---|
| Gummies | 500 bottles per SKU | Packaging and count per bottle confirmed with your quote |
| Hard capsules | 500 bottles per SKU | 60 capsules per bottle is the common starting point |
| Powders in jars | 500 jars per SKU | 300 g jar is the reference size |
| Tablets | 500 bottles per SKU | Count per bottle confirmed with your quote |
| Softgels | 300,000 softgels | About 5,000 bottles of 60 softgels |
| Live probiotic capsules | 100,000 capsules | Live strains need a dedicated production run |
| Stick packs | 3,000 boxes | Box count and sticks per box confirmed with your quote |
| Custom printed resealable pouches | 1,000 bags | Applies to powders and other dry products in pouches |
| Products with branded raw materials | 5,000 to 10,000 bottles per SKU | Branded ingredients are bought in fixed lots |
Minimums apply per SKU, which means each flavor or formula is counted separately. Minimums for other formats are confirmed with your quote.
Sampling and Production Time
| Stage | Time |
|---|---|
| Ready-stock samples | Free |
| Custom samples made to your formula | US$30 |
| Sampling | About 7 days |
| Production | About 15 days after sample and specification approval |
| Label design | Free, with final artwork approved by you before production |
Reference Prices: Capsules
Reference ex-works prices per bottle of 60 capsules, for standard market formulas. Your own formula, capsule count and packaging are quoted per brief.
| Reference formula, 60-capsule bottle | 500 bottles | 1,000 bottles | 2,000 bottles |
|---|---|---|---|
| Vitamin D3 + K2 | US$2.30 | US$2.10 | US$1.90 |
| Turmeric Curcumin with Black Pepper | US$2.80 | US$2.55 | US$2.30 |
| Magnesium Glycinate | US$2.90 | US$2.65 | US$2.40 |
| Ashwagandha Extract | US$3.20 | US$2.90 | US$2.60 |
| Lion's Mane Mushroom Extract | US$3.60 | US$3.30 | US$3.00 |
Reference Prices: Sports Nutrition Powders
Reference ex-works prices per 300 g jar, for standard market formulas. Whey and plant protein, collagen and fully custom formulas are quoted per brief because raw-material prices vary.
| Reference formula, 300 g jar | 500 jars | 1,000 jars | 2,000 jars |
|---|---|---|---|
| Creatine Monohydrate, unflavored | US$4.60 | US$4.30 | US$3.90 |
| Electrolyte Powder, flavored | US$5.20 | US$4.80 | US$4.40 |
| BCAA 2:1:1, flavored | US$5.80 | US$5.40 | US$5.00 |
| EAA, flavored | US$6.90 | US$6.40 | US$5.90 |
| Pre-Workout, flavored | US$7.80 | US$7.20 | US$6.60 |
Gummies, Tablets, Softgels and Stick Packs
Gummies, tablets, softgels and stick packs are priced per formula because the active ingredients, count per bottle and packaging change the cost too much for a single reference table. Send your formula and target quantity and we return a tiered quote at 500, 1,000 and 2,000 units where the minimum allows.
In-stock creatine gummies start at 100 bottles; custom gummy orders start at 500 bottles per SKU.
Shipping Terms and Delivered Prices
| Item | Detail |
|---|---|
| Shipping terms | EXW Guangzhou or Haikou, FOB, or DDP delivered to your door |
| DDP allowance, 300 g powder jar | About US$1.26 per jar to the contiguous US |
| DDP allowance, 60-capsule bottle (about 150 g) | About US$0.50 per bottle to the contiguous US |
| Alaska, Hawaii and international delivery | Quoted separately |
| Payment | Alibaba.com Trade Assurance |
Example: creatine monohydrate delivered to the US is US$5.86 per jar at 500 jars, US$5.56 at 1,000 jars and US$5.16 at 2,000 jars. Example: magnesium glycinate capsules delivered to the US are about US$3.40 per bottle at 500 bottles.
A Real 500-Jar Order, From Inquiry to Delivery
In a real order for Genepro, 500 jars of 300 g creatine monohydrate went from first inquiry to delivery at a US warehouse in 48 days.
| Date | Stage |
|---|---|
| July 11 | Inquiry received |
| July 18 | Contract signed and label approved |
| July 29 | Production completed |
| August 28 | Delivered to the Ohio warehouse |
How to Use This Benchmark
Use these figures to compare quotes. Check that a supplier states the minimum per SKU, whether the price includes the bottle, scoop and label design, whether it is ex-works or delivered, and which documents come with each batch. Prices are reference figures for standard formulas and current raw-material costs, and your quote is confirmed after we review your formula.
To cite this page: NuCoreBio, "Private Label Supplement MOQ and Price Benchmark (2026)", last reviewed November 2026, https://www.nucorebio.com/private-label-supplement-moq-price-benchmark/
Related Guides
FAQ
What is the minimum order for private label supplements?
500 bottles or jars per SKU for gummies, hard capsules, powders and tablets. Softgels start at 300,000 softgels, live probiotic capsules at 100,000 capsules, stick packs at 3,000 boxes, custom printed resealable pouches at 1,000 bags, and branded raw materials at 5,000 to 10,000 bottles per SKU.
How much do private label capsules cost per bottle?
For standard formulas in 60-capsule bottles, reference ex-works prices run from US$1.90 to US$3.60 per bottle, depending on the formula and the quantity.
How much does a private label powder cost per jar?
For standard formulas in 300 g jars, reference ex-works prices run from US$3.90 to US$7.80 per jar, depending on the formula and the quantity.
Do these prices include delivery?
No. They are ex-works prices. Delivered (DDP) pricing to the contiguous US adds about US$1.26 per 300 g powder jar and about US$0.50 per 60-capsule bottle.
How long does production take?
About 7 days for sampling and about 15 days of production after sample and specification approval, excluding shipping.
Are custom formulas priced differently?
Yes. Your own formula, flavor, capsule count and packaging are quoted per brief, with tiered pricing at 500, 1,000 and 2,000 units where the minimum allows.
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